Emergant, Inc.’s founder/CEO, Nora Carrol, is an experienced marketing and organizational development consultant, and has helped early stage, high-tech companies to find financial support as well as define their markets. She’s also taught entrepreneurship and new venture creation at several universities. Now, Nora is applying that experience to help participating designers build their businesses via two fee-based ‘matching’ services, with the goal of providing the access they need: designer/buyer and designer/financing.
Identifying and reaching buyers, especially in the competitive U.S. marketplace, requires 1) specifically targeted research, 2) creation of a priority list of potential buyers, and 3) making introductions on the designer’s behalf. Buyers fall into three categories: employees of retailers; employees of corporate buying offices with multiple retail clients; and owners of retail businesses. Nora has intimate knowledge of all three, resulting from years spent in retail advertising, working with buyers, departmental and general merchandise managers, and will apply that knowledge on the designer’s behalf. This service covers all three phases, and is available on a project basis at a negotiated hourly fee, the timeframe being determined by the designer’s specific needs. A contract is issued by Nora Carrol, as this service complements, but is separate from, the activities of Emergant Inc., a nonprofit with separate status.
Start-up and early stage businesses rarely qualify for venture capital, but often appeal to angels, individual and small-firm investors who provide seed money financing across a variety of industries and sectors. This service 1) investigates, identifies and contacts prospective investors, and—just as important—2) provides the designer with a customized investment proposal for use among multiple financial sources. Proposals require extensive detail to meet investors’ informational requirements, and Nora uses her experience in proposal development to include all of the necessary contents. Payment has two phases: a negotiated upfront fee for research, list of prospects and initial contacts, plus the investment proposal; then a negotiated percentage of funds raised from those contacts within 24-36 months of end of project. A contract is issued by Nora Carrol, as this service complements, but is separate from, the activities of Emergant Inc., a nonprofit with separate status.
Not all designers seek access on their own, so both of these services are also offered to embassies/consulates, NGOs, trade and exporting offices who represent designers and/or manufacturers of apparel, footwear, accessories and home furnishings. As with the services provided directly to designers, contracts are issued by Nora Carrol.
For more information, email Nora Carrol firstname.lastname@example.org